The transparent lead marketplace powered by predictive optimization
Access vetted affiliates and media buyers, run branded campaigns and dynamically adjust pricing based on source performance to maximize net return.
Access new acquisition partners or bring your existing ones onto Leadworks
Find vetted affiliates and media buyers through the Marketplace, or bring your current partners into the Private Exchange.
Set pricing, caps and budget for each source based on lead quality and performance. See actual and projected revenue, net return and ROAS for every source and ad, and allocate budget where it will generate the greatest net return.
Marketplace
- Discover highly vetted, world-class affiliates and media buyers
- Compare partner profiles, performance history and reviews
- Launch branded campaigns directly to your website
- Negotiate CPL, CPA or ad spend-based pricing with each partner
Private Exchange
- Bring existing affiliates, media buyers and agencies onto Leadworks
- Keep direct relationships and commercial terms private
- Centralize pricing, caps, billing, compliance and communication
- View and compare the performance of all lead sources in one place
Know which lead sources to cut, reprice and scale before your pipeline matures
See projected revenue, ROAS and net return in real time across every source while leads are still in your pipeline. Scale the top performers, cut or reprice the rest, and shift budget sooner.
- View actual and projected revenue, ROAS and net return
- Spot and cut low performers early, before they consume your budget
- Shift caps and budget toward top performers to maximize your ROI
- Reprice mid-tier sources based on value to hit your performance goals
Maximize net return from every lead source with Predictive Optimization
Leadworks predicts the future sales value of each lead in your pipeline and sends those values to the ad networks for optimization. This lets them seek out the highest-value, best-converting leads.
- 1Leadworks connects to your CRM and records status changes
- 2Learns the conversion probability at each stage of your pipeline
- 3Combines that with the lead attributes that drive customer value
- 4Pushes projected sales values to the ad networks for optimization
You choose the CRM event to optimize for. Conversion probabilities are calculated from your historical pipeline data. To learn more, or .
Lead Status: Qualified
Lead A
Customer Value: $2,000
Projected Sale Value
$600
($2,000 × 30%)
Lead B
Customer Value: $8,000
$2,400
($8,000 × 30%)
Ad Networks
*30% is an example of the probability that a lead in this status will close. Leadworks calculates this value based on the advertiser's historical pipeline data.
Transparent, branded lead acquisition from every traffic partner
Run branded campaigns directly to your website with exclusive leads and full ad visibility. Strengthen brand awareness, build trust with prospects and maintain ownership of your lead data.
- Run advertiser-branded campaigns directly to your website
- Increase brand awareness across every traffic source
- Maintain data ownership and avoid shared or resold leads
- Improve contact rates by showing prospects who will call them
Review, approve and track every ad before it goes live
Centralize ad submissions, feedback, revisions and approvals across every affiliate, media buyer and agency. Communicate directly and maintain a complete record of every ad version.
- Review and approve every ad before it launches
- Track revisions, feedback and approval history
- Maintain a compliance record for every ad campaign
- Communicate with every traffic partner in one place
One lead acquisition platform for every performance-driven industry
Manage new and existing traffic sources, improve campaign performance and maximize net return across these lead-driven markets and more.
Financial Services
Debt and insolvency, second mortgages, refi, loans and credit repair
Insurance
Auto, home, life, commercial, renters and other insurance products
Home Services
Roofing, HVAC, solar, security, renovations and other home services
Automotive
Dealerships, auto finance and refinance, warranties and related services
Legal
Mass torts, personal injury, workers' compensation and disability
Healthcare
Medicare, ACA, clinics, elective procedures, and other patient-acquisition businesses
Maximize net return across every lead source
Access vetted traffic partners or bring your existing sources onto Leadworks. Price, optimize, compare and scale them from one transparent platform.Access vetted traffic partners or bring your existing sources onto Leadworks. Price, optimize, compare and scale them from one transparent platform.