Know which lead sources to cut, keep and scale before your pipeline matures
Leadworks integrates with your CRM in real time, analyzes how leads move through your pipeline, and projects future performance before deals close or fall out.
Identify weak sources early and shift budget to high performers
For longer sales cycles, poor quality lead sources can crush your ROI. Spot them early and model the impact of shifting budget to higher performers, avoiding wasted spend.
Simply connect your CRM, map your statuses, and set your lead costs
That's all Leadworks needs to start projecting lead source performance. From there it learns and updates on its own as new leads and status changes come in.
Connect your CRM
Leadworks connects to your CRM and pulls each lead's source, created date, status, and sales revenue (if available). Optionally, you can upload a one-time export to bring your past results in from day one.
Set status weights
Select which statuses count as a conversion and apply weights to each stage in your pipeline. Start with your own estimates, then let Leadworks learn from real outcomes as leads move through your pipeline.
Add your lead costs
Set cost rules for every lead source, including paid ads, affiliates, lead vendors, referral partners, agencies, offline channels or anything else. Apply manual spend, fixed CPL, fixed CPA or revenue share, depending on the source.
Works best for
Longer sales cycles
Weeks or months from new lead to closed revenue.
500+ new leads per month
Enough volume for projections to mean significant savings.
Sales reps working leads in a CRM
Status changes flow back into Leadworks in real time.
Multiple lead sources
Paid, organic, referral partners, lead vendors, offline, etc.
Built for teams with longer sales cycles and multiple lead sources
For companies where today's leads won't turn into revenue for weeks or months, Leadworks shows you which sources are worth funding now and which are burning budget.
Simple pricing for lead-driven teams
Starter
Up to 500 new leads tracked per month
- Real-time CRM integration
- Actual vs Projected dashboard
- Outcome weights
- Spend rules
- Budget reallocation modeling
Growth
Up to 2,000 new leads tracked per month
- Everything in Starter
- More historical reporting
- Priority onboarding
Scale
Up to 5,000 new leads tracked per month
- Everything in Growth
- Dedicated onboarding and priority support
Ready to see which lead sources to fund and which to cut?
Book a 30-minute demo. We'll plug in your own data and show you which sources are worth funding, which are wasting spend and where budget should move next.